X launches new AI tool called ‘Grok’ for US-based users

Allegedly modelled after the Hitchhiker’s Guide to the Galaxy, it is designed to answer questions and help content creators generate creative and engaging tweets.

With the turn of the new year, Elon Musk has introduced a new feature to the platform he acquired a little over a year ago. You know, the one formerly known (and still often referred to) as Twitter, but is officially known as X.

GrokBot, or Grok for short, is an AI software programmed to ‘transform the way individuals and brands connect, communicate, and captivate’ audiences on X by collecting data about globally trending topics on the platform in real-time.

In the announcement, the platform’s AI team announced that Grok has been trained to identify and summarise current trends on X with the aim of providing users with information that will keep their content at the forefront of the online conversation.

This differentiates Grok from ChatGPT, which for the time being can only collect web data that was posted on or before the year 2021 and is a separate entity from any social media platform altogether.

Users who have tested X’s new AI bot have noticed it has been shaped to reply with…