Why Elon Musk is rebranding Twitter as ‘X’

Having changed Twitter Inc to X Corp back in April, the inevitable rebrand of the social network as ‘X’ is now underway — but why?

The bluebird is confirmed dead, and Elon Musk is holding the rifle.

As you’ve no doubt seen already, the billionaire has been constantly touting ‘X’ on his profile this week while trolling those who proclaim that ‘Twitter is dead’ — which has trended a few times in recent months.

In a tweet on Sunday morning (July 23), he stated: ‘Soon we shall bid adieu to the Twitter brand and, gradually, all the birds.’ That evening, a stylized X logo was projected on the company’s base in San Francisco, and mere hours later it replaced the bluebird on the social network. RIP (2006–2023).

The corporate entity Musk used to purchase and run Twitter is called X Holdings and the parent company for the site has been known as X Corp since April. Suffice to say, whether or not the decision to rebrand will prove popular, it’s unequivocally permanent.