Member-only story
What should the aviation industry do to appeal to Gen Z?
Generation Z are quickly becoming a major focus in the consumer market. What should aviation companies do to keep up with the demands of an eco-conscious demographic?
Thinking of travelling abroad this winter for a much-needed ski season? Planning a holiday in the sun for 2023? Perhaps you’ve already taken to the skies and jetted the globe this year.
Whichever camp you fall in, aviation is on the rise. After two years of uncertainty, lockdowns, and cancelled flights year round, the next twelve months or so are considered crucial for the travel industry’s recovery.
If that wasn’t a difficult enough period to navigate, the consumer market is changing. Generation Z are steadily becoming a larger portion of the aviation customer base, estimated to make up over 1 billion passengers by 2029.
To keep up with evolving demographics, companies must be sensitive to younger people’s needs, and reconsider their long-term marketing strategies if they want to retain business from a new generation of flyers. Wondering how? Let’s jump in.
