Member-only story
Unpacking why everyone’s ‘very demure, very mindful’ online
Forget Brat summer, it’s time for another new trend. Hot on the heels of the brash and bold mentality that Charli XCX had us embracing with her latest album, its antithesis has blown up on TikTok, seeing users satirically favour modesty over lime green hedonism.
I. Cannot. Keep. Up.
In tangent with our social media addiction becoming an out-of-control one, the trend-cycle’s spiralled to a point that has even the most well-versed netizens scratching their heads.
With regard to summers alone, in the space of just three years we’ve seen hot girl turn into feral girl turn into Brat — the latter sparking arguably the most iconic pop culture moment in recent history, spilling over from music into memes (of course), fashion, and even politics.
If you’ve been living under a rock, it all began with Charli XCX and her latest album.
Released in time for Pride, it was immediately touted as being ‘for the gays,’ but quickly evolved into an entire movement celebrating boldness, brashness, and lime green hedonism across the board.
