Understanding the rise of wellness tourism

Wellness tourism is more than just a trend, embodying a comprehensive approach to well-being that is fuelled by growing science, transforming cultural ideologies, social media content, and higher incomes.

In recent times, society has had a notably higher interest in optimizing personal health and well-being.

This trend is closely linked to advances in science and the evolution of bio-tracking technology, which have both helped to deepen our understanding of the origins and progression of human diseases, illnesses, and ageing.

Thanks to this ever-expanding field of knowledge, we’ve learned about many additional ways to lead a healthier life. And while regular exercise and a balanced diet have long been viewed as the fundamental pillars of good health, the importance of stress management and mental well-being has joined them.

It’s no surprise, either. During the last year, a massive 89 percent of Americans have experienced feelings of burnout and over 52 percent of workers currently feel burnt out, according to a survey by Indeed.

This kind of stress causes people to yearn for a way to unwind and revitalise themselves. Here, wellness…