Ticket sales are mental and something needs to change
Poor organisation and dynamic pricing have placed global ticket retailers in the hot seat.
News of an Oasis reunion sent the UK into a frenzy of nostalgia that’s defined much of the past few weeks. But when tickets finally went on sale last Saturday, fans were faced with a throwback they hadn’t anticipated.
It wasn’t a surprise album or an on-stage brawl from the Gallagher brothers, but an old-fashioned struggle with the ticket industry. Hours’ long online queues, ‘dynamic’ pricing, and thousands of disappointed hopefuls — as it turns out, the Oasis reunion tour really did have everyone looking back in anger.
The aftermath of ticket sales is familiar to anyone who’s tried getting a seat at a hotly anticipated gig in the past few years.
From Beyonce’s Renaissance tour to Taylor Swift’s ongoing global shows, major ticket retailers like Ticketmaster have faced growing backlash for consistently poor organisation and inflated prices, which leave many fans with two equally miserable options: either give up, or pay money they can’t afford.
And yet little seems to change in the ticket industry itself. That is, until Oasis ticket sales launched an international outrage against so-called ‘dynamic…
