Stella McCartney wants to create a genuinely sustainable skincare market

As more brands adopt sustainable practices in favour of environmentally damaging ones, the beauty industry looks to be on the cusp of foregoing greenwashing, a tactic that continues to hinder progress in our fight against the climate crisis.

This week, designer and sustainability champion Stella McCartney — who has, over the last two decades, built her reputation on being a pioneer of conscious fashion through her utilisation of fabrics like lab-grown spider silk and mylo — unveiled her new cruelty free, vegan skincare brand.

Amidst the beauty industry’s relentless greenwashing and never-ending stream of celebrity-endorsed products, the news did little to rouse my attention.

That is until I learned the line — aptly titled Stella by Stella McCartney — had been years in the making, meticulously developed to ensure it stays true to McCartney’s ethos of using ‘only the essentials.’

The last thing the world needs is yet another thoughtless self-proclaimed ‘clean’ beauty brand that’ll contribute further to the climate crisis.