‘Our Cow Angus’ tests society’s moral compass
When given the chance, will we make an ethical decision?
Art is meant to challenge society’s way of thinking. Every now and then, a project comes along that does exactly that.
Famously known as creators of the Big Red Boots and the ATM leaderboard installed in the Art Basel Miami, MSCHF is an art collective founded by Gabriel Whaley.
Whaley describes MSCHF as an organisation that engages art, fashion tech, and capitalism through its unique bi-weekly drops. It seeks to critique, intervene, and stimulate critical thinking about the world around us.
For its 113th project, the organisation is presenting global consumers with a complicated moral dilemma.
Our Cow Angus is a project which began with a cow born in March of this year.
Named Angus, the cow was acquired by MSCHF from a slaughterhouse and is now being pre-sold as various items while he is still alive.
So far, the cow been partly sold as 400 units of burgers, named the “Angus Burger 3-pack”. As the name implies, purchasing customers would receive a package…
