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Opinion — Apple’s attempt to redefine ‘screen time’ is eerie

Thred Media
3 min readFeb 8, 2024

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One of the most popular New Year’s resolutions is to be more present and significantly decrease the amount of time we spend staring at screens.

This is easier said than done, mind, considering any attempt to break the cycle of being harvested by data-collecting corporations is thwarted at every turn. Sorry to go all Bo Burnham, but it’s true.

Aside from a few fleeting anti-conformist trends, like Gen Z swapping their smartphones for the ‘dumb phone’ mobiles of decade’s past, surveys show that screen time remains on a constant upward trajectory for all demographics.

Offering up yet another pixel-rich experience to burn out our retinas, Apple has released its Vision Pro headset which it hopes will become the benchmark for VR, AR, and exploring the so-called metaverse.

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Thred Media
Thred Media

Written by Thred Media

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