Gen Z is done with legacy media

Research shows that Gen Z is avoiding traditional news due to an innate scepticism for the institutions delivering it. They also see the constant stream of negative content as being at loggerheads with a need to maintain good mental health. Legacy media is panicking, and rightly so.

Blissful ignorance or doomscroll-induced anxiety? Pick your poison.

Given how bleak a daily peruse through mainstream news has become, it genuinely feels like these are the only viable options.

When it comes to Gen Z, they’re a generation who feel personally connected to issues like climate change, though they’ve played no significant part in bringing us to the ecological tipping point we find ourselves at.

An innate sense of responsibility to find solutions doesn’t match up with the oppressive rhetoric constantly portrayed by the mainstream media, either.

Taking a picket sign to a climate march or cleaning out jam jars feel like a drop in the ocean after one glance at the BBC homepage. Trump’s face is plastered everywhere, decrying climate change even exists while spouting rash plans to ‘drill baby drill.’ This is just one…