F1 Sponsor under fire for misleading sustainability claims

Saudi Aramco and the Financial Times have been accused of greenwashing after claims made about sustainable fuels were cast in doubt.

As concerns regarding climate change and environmental sustainability mount, corporations are under increased pressure to embrace and offer green initiatives.

But this demand also exacerbates the risk of greenwashing, as the most unsustainable industries exploit consumer interests for their own gain and, ultimately, the planet’s detriment.

The latest company to face greenwashing allegations is F1 sponsor Saudi Aramco, a state-owned oil giant who — along with the Financial Times — has been accused of spreading ‘misleading’ claims about sustainable fuels.

Aramco, who is partnered with the Aston Martin racing team for Formula One, was revealed to be paying the FT to feature articles that suggested the company was becoming greener.