Apple reportedly cancels electric car project

Despite never being officially announced, Apple’s rumoured electric car project has apparently been shelved.

Thred Media
3 min readFeb 29, 2024

--

Apple has apparently cancelled plans to build electric vehicles, after ten years of rumours and speculation that it was working on such a project.

According to Bloomberg News, many employees previously involved with electric vehicles will now be moved over to Apple’s artificial intelligence division.

The company had spent billions on research and development for electric cars, and was reportedly planning to eventually launch fully autonomous vehicles that did not include steering wheels or pedals.

There was no specific release window, but Apple had expected to be ‘at least years away’ from production.

Speaking to the BBC, founder of Constellation Research Ray Wang said that it was a ‘smart and long awaited decision’. This is hardly surprising given that the market for electric vehicles is still not widely popular.

--

--

Thred Media
Thred Media

Written by Thred Media

Shaped by Youth Culture + Powered by Social Change

No responses yet