A model has gone viral for her experience of AI white-washing

With artificial intelligence on the rise, its use in the fashion world raises new moral dilemmas.

Shereen Wu is a burgeoning runway model from the US. She’s also a burgeoning influencer, sharing her career and lifestyle with several thousands of followers.

But it’s not her content creation or modelling skills that have recently thrust Wu into the limelight.

After sharing a recent incident involving designer Michael Costello, Wu has gone viral on Instagram and TikTok, and highlighted the complex issues that arise when AI, fashion, and racism cross paths.

Michael Costello gained notoriety as a designer after appearing on Project Runway, and has since amassed a huge following on social media and beyond. A-list clients and controversial business practices seem to be his bread-and-butter.

Now, Wu has publicly called Costello out for editing her appearance during a recent fashion show. The model proudly shared a photo of herself on the runway with followers, along with a vlog of her experience working with the designer.